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"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--

Social media --- Online social networks --- Internet marketing --- Economic aspects --- Marketing --- Computer. Automation --- sociale media --- marketing --- marketingstrategie --- Social media - Economic aspects --- Online social networks - Economic aspects

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"Tim Jordan deftly explores the workings of the trillion-dollar digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Rich with case studies, the book is an important reference for those getting to grips with this contemporary phenomenon"--

Business enterprises --- Electronic commerce. --- Information technology --- Technological innovations. --- Economic aspects. --- Electronic commerce --- Economic aspects --- Technological innovations --- Economics --- Firms and enterprises --- Mass communications --- Computer. Automation --- Information technology - Economic aspects --- Business enterprises - Technological innovations

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Shipbuilding --- Naval architecture --- Construction navale --- Architecture navale --- Periodicals. --- Safety measures --- Periodicals --- Economic aspects --- Périodiques --- Sécurité --- Mesures --- Aspect économique --- Naval architecture. --- Shipbuilding. --- Economic aspects. --- Safety measures.

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This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world - promising, as it might, rich dialogues between academia and industry - understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries - and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries? Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren. -- Source other than library of Congress.

Mass communications --- Mass media --- Médias --- Economic aspects --- Aspect économique

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The book analyses agricultural economics and food policy in New Zealand, where farming produce has been by far the main export commodity. Farming exports' importance, together with the need to diversify exports away from a former colonial relationship with the UK, makes liberalising agricultural trade a major concern for New Zealand. Farmers, themselves, have influenced, significantly, policy development and implementation through their organisation, Federated Farmers. After World War II farmers at first encouraged Government financial support for farming and by the 1980s farming was highly subsidised. Farmers recognised in the 1980s that New Zealand's economic problems demanded reduced Government intervention and accepted ending farming subsidies. New Zealand then encouraged, globally, 'farming without subsidies'. New Zealand projected an image of environmental cleanliness and greenness in support of its exporting but into the 21st century wrestled to maintain that image because farming impacted on water quality and climate change emissions. David Hall completed a career in space science and retired from his post as Director of Science at the British National Space Centre before he studied Humanities and History at the Open University, UK, graduating in 2010. He moved to New Zealand in 2011 and completed a PhD at the Victoria University of Wellington, New Zealand in 2016. An adaptation of his dissertation was published by Palgrave in 2017, entitled Emerging from an Entrenched Colonial Economy: New Zealand Primary Production, Britain and EEC, 1945-1975. At Victoria University he tutored courses on North American history and Modern European history. His forthcoming book, New Zealand's Invisible Women, is on the role of farm wives in New Zealand.

Economics --- Environmental protection. Environmental technology --- Agronomy --- economie --- landbouwbeleid --- milieuzorg --- Agriculture --- Nutrition policy --- Economic aspects